PilKi becomes Floèm
Meaning of FloemThis new identity deeply reflects our mission to discover the richness of the aromatics of Quebec's boreal flora in its elegance and poetic beauty. Floèm is a word resulting from the fusion of the words "flora" and "poem" (Flo-èm). We are proud to use words from the French and English language to promote our new brand image.
The “why” of change
AssignmentOur mission remains the same: to make the richness of Quebec's flora accessible. This new name and logo is directly aligned with our vision and better represents our identity. Highlighting the poetic beauty of the boreal flora is the very essence of our deep aspirations, our raison d'être and represents our values.
DesignWe took advantage of this moment of transition to review our visual, to energize the world of infusions by bringing color, texture and variety. We offer the same recipes you love, with an optimized visual. We are in love with our new packaging , it makes you want to collect them!
StrategyOur expansion has motivated us to rethink our brand in order to be distributed more widely, in a context where it is more important than ever to stand out on store shelves and attract the eye. We're taking a more upscale tangent to better represent the incredible, rare and unique products of boreal flora.
- We now offer 4 flavors in “tea bag” style bags for ease of use.
- Our bulk infusions are always available in recyclable resealable bags. We have increased their quantity (grammage) to allow you to make 15-20 cups per bag!
- 4 herbs now available at points of sale : wintergreen, balsam fir, Labrador tea and dune pepper.
This is an important and exciting milestone in the company's history. We hope you will like these improvements as much as we do and understand this strategic choice.
Roxane & Frédéric, co-founders
To discover the new products, click here.