Our mission is simple:
to discover the richness of Quebec's terroir!
PilKi becomes floèm
Inspired by the poetic beauty of the boreal flora, it is through Floèm that we continue our journey with you. This new identity deeply reflects our mission to discover the richness of the aromatics of Quebec's boreal flora in its elegance and poetic beauty.
Floèm is a word resulting from the fusion of the words "flora" and "poem" (Flo-èm). We are proud to use words from the French language to promote our new brand image. “Phloem” spelled this way is also a botanical term. It is a vascular tissue essential to the nutrition of plants, allowing their energy supply - giving them energy. A nod to our passion for flora.
Ingredients from here
Our ingredients and herbs grow freely under a boreal sky. They dot the wild territories and inspire the naturalness of the great outdoors. Our pickers, fine connoisseurs, harvest these raw and precious raw materials by hand. We create daring blends to discover the richness of flavors from nature. Our aromatic marriages are made of sublime and surprising contrasts. Our infusions are an ode to the poetic beauty of boreal flora. We are Floem.
A burst of variety
It was by picking Labrador tea in the boreal forest that we realized the importance of introducing the flavors and benefits of Labrador tea to Quebecers, as well as to the whole world. Loving change, we had the desire to solve a problem: the lack of diversity in herbal teas made from this plant.
Make available varieties that meet people's different tastes, where they are each satisfied in their own way. It's an exciting challenge to create flavors galore, while showcasing other little-known ingredients that will make them unique!
Protect nature
The environment is one of our core values, it is important for us to take care of nature with the utmost respect. It is very important to put in place innovative practices that promote both the protection of the environment and the restoration of the damage caused to it.
Oh how nice it would be to be able to leave a healthy earth to future generations with vast biodiversity. We hope they can marvel at it as much as we have been able to experience it.
The humans behind Floèm
Roxane & Frederic
A story of canoe camping, love and passion for boreal flora read their story here:
